Ecommerce: The County Fair of the Internet
It's County Fair season. permalink
Where there are games and sketchy rides that cost more than they should. Getting insulted by the clown sitting at the dunk tank, in name of "fun". Animals being shown by young kids.
Now to put on the commerce-tinted glasses. permalink
Some can relate the clown yelling insults at passersby as social-growth hackers trying to get you to try "their" way of COLD DMs and some hack.
The animals being shown off by first time operators trying to rival bigger brands.
The Sketchy rides and rigged games are the SaaS tools that once you put in your data or leads list into you. You maybe lucky to get them back OR worse lose a bunch of data.
The Food: The reason you go to the fair permalink
Lets talk about the Corn Dog, the funnel cakes, countless calories and the literal layer of oil and powder sugar served here.
This is the people we have met along the way. These are reason we keep coming back, and sharing what we are making or thinking about.
Be the reason people come back, not some gimmick or sketchy clown.