The Taste Wars - Burger Edition

— 3 minute read

There has been a lot of discussion around taste. Look I get it, its the new hot term to use in the age of AI. But what caught my attention is these videos of CEOs trying their "products". They got a lot of flack for being weird on camera, cause its a "food review", not a product.

What is a Burger?

  1. Bun
  2. Patty
  3. Sauce
  4. Veggie
  5. Cheese

Simple, its 5 ingredients.

Now lets breaks down what an application is for the web.

What is an Application?

  1. Front End
  2. Back End
  3. UX
  4. Database
  5. Payments

Simple, its 5 ingredients.

What's interesting to see people fire off Social media posts about the products reviews. We tend to cheer on the CEOs that building applications.

If we view the CEOs showing off their products (burgers), we should give them more Slack.

They are showing off something they are proud of, we want more of that. Look at the thing I've helped build.

And lets be honest here, getting a burger into the hands of the masses to hundreds of locations isn't as easy as a one-click deploy of your app.

These companies are playing product on hard mode, with lots of small but critical touch points.

The products these companies launch are talked about for months, if not even years to make sure there is alignment in the organization.

These are people that are proud of showing off what their teams have built.

They took 5 simple ingredients and put them together in a way that is interesting and gets people to come back.

Its no different than your Saas App. Take the ingredients, put them together in a way thats interesting, make it so people keep coming back for the experience of the Product.

These CEOs have nailed, a product launch they are pretty sure its gonna work out.

We see product launches tend to explode on launch every week. Getting the reps in is important, but for these burger companies failure is not an option and they plan how to launch products in a way that keep people showing up. They have that down to a science.

Its a burger, its simple. But solves a problem for a lot of people. It feeds you and your family. Awesome.

Also people have their favorite burger joint, just like you have your favorite app to use for certain tasks in your day.

Right now in the age of AI apps and coding. You can code your app at home, like you can cook burgers at home too. Remember its 5 simple ingredients, but for whatever reason the Big Mac or Whopper version you make at home doesn't hit the same spot. And probably cost you 3-5x more, and you are still left disappointed. Major BUMMER.

Do you want to be a long standing business that people rely on a weekly basis, or are you here to make sure people keep engaging with your posts online to feel important.

Both of those are valid and you have to pick which one you want.

I want to be part of the place that people rely on for a good experience and to solve their problems.

Be Proud of the Products you put out into the world, Take a bite out of your product on camera. Post to it the Internet.

Don't make your product a nothing burger.